I was asked to create a design for a school class T-shirt for a local school.
The graduating class is 2017, and they wanted to incorporate the number 17 as an abstract X in the two words WE'RE NEXT. They aren't the current graduating class, but they're next. At first it seemed like a strange design, but after playing with font choices it grew on me. I purposely put the 1 on top of the 7 with the spacing between the numbers to indicate they were layered separate elements, yet stylistically combined to create an abstract X. The 1 is on "top" and rotated left and the 7 below rotated right seemed to be the logical way (to me) to read the numbers as a 17, the mind interpreting the 1 first then the 7.
The customer seemed very pleased, and began the process of collecting orders from other students, so we could begin the printing process.
BUT ... the design was rejected by the school administration because they said it resembled a Nazi swaztika!
I looked at several examples of Nazi swaztikas online, and they seem to always be solid and symmetrical about a rotational axis at 90 degrees. Our X is incorporated as part of a word, and is meant to be separate elements of 1 and 7 layered and they aren't solid, there is a gap. The line width on a swaztika is very uniform width throughout the entire design, and our design clearly is not uniform width.
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3 comments:
Hello Mr ESB . . . . I can sort of see what they are saying, maybe the trick is to try a different font maybe a something like French Script with twiddly bits and a bit more curvy. the Nazi's never really got into curvy.
This is why there should be tests for the teachers and administrators, not just the students.
Where indeed did his degree come from and what type of continuous education has he done?
A@@@@@@t.
Or it could be a secret Muslim sign meaning we will cut off the heads of the infidels.
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